O presidente da Associação Portuguesa dos Profissionais de Marketing foi recentemente nomeado presidente da European Marketing Confederation, para o período de 2007/2009.
in Expresso, 21 de Julho de 2007
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share of feelings, ideas and developments on marketing issues, and... sometimes, whatever I feel like!
About Me
- Carlos Manuel de Oliveira
- Managing Partner Next.Page,Lda, Presidente APPM. Member of Board of Directors da EMC, European Marketing Confederation. Professor de Marketing, ISEG, Instituto Superior de Economia e Gestão e Consultor.
Livros que destaco
- "Brand Sense", Martin Lindstrom, Kogan Page
- "Brand Taboos", Carlos Coelho e Paulo Rocha, Booknomics
- "Lovemarks", Kevin Roberts, MBooks
- "Marketing as Strategy", Nirmalya Kumar, HBS Press
Links
A paz numa zona de guerra
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